Microsoft a Leader in The Forrester Wave™: Enterprise BI Platforms

In a crowded field of BI solutions providers, how can customers reliably identify an industry leader? By what criteria should they make such a judgment? In this Power BI blog entry, we address both questions by citing and linking to The Forrester Wave report for Q3 2019 that recognizes Microsoft as a leader in enterprise BI platforms, where we receive the highest score in the two categories of strategy and market presence. From the blog, customers can download the full Forrester report and see how Microsoft Power BI stacks up against competing solutions, as well as explore the differentiated features in the current enterprise BI market.

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GDPR is here -- are you ready?

With data being the center of everything in the modern digital era, data privacy and security have become a major business and social issue. To address the issues, GDPR has come into effect to require organizations all over the world to make significant changes in how they manage and protect personal data. Download and customize this infographic to give your target audience a view of what GDPR means to organizations, what the regulations include and how Microsoft solutions enable organizations to stay in compliance.

View: GDPR is here -- are you ready?

Bringing remote patient care to remote patients with Microsoft Power BI and Azure

How do you deliver expert healthcare to the most remote towns and villages in South Africa, to the people who need it most? Dr. Raymond Campbell, founder of Phulukisa (which means "to heal" in the local language), turned to Microsoft for the answer. His solution: a cloud-enabled backpack that field doctors can take into remote areas across South Africa and use to screen patients for common diseases such as tuberculosis, HIV, diabetes, and heart disease. The data is then collected and uploaded to MySQL database in Azure, and the results are pushed back into Microsoft Power BI and delivered to doctors on the ground--all within a matter of minutes. Presented by Satya Nadella at the 2019 Inspire event, this short video illustrates how Microsoft solutions are enabling ordinary people with a vision to accomplish extraordinary things--and help save lives in the process.

Customer story: Landgren

Swedish real estate company Landgren has made a name for itself by being ahead of the technological curve and prioritizing innovation. So far, Landgren has capitalized on standing out from the crowd, but here's the catch: The company has no IT department. Using security solutions from Microsoft 365 allows Landgren to comply with strict European data privacy standards, ensuring that the company is protected against data loss and cyberattacks.

SitePro Part 1

SitePro gained a competitive advantage by combining onsite sensors and data collection with online data processing and management using Microsoft Azure. As a result, they were able to provide faster and more effective service to their customers, which in turn strengthened the offerings of their customers. It's a win for everyone.

How to Create Content that Generates Exposure, Loyalty and Sales

Good content strengthens relationships with your customers. "If you hit the right emotional buttons, your content allows people to engage, to trust you and to want to talk with you," writes Cheryl Snapp Conner, CEO of SnappConner PR. Trust and engagement—isn't that what we desire from prospects and current customers? Some people hesitate to create content because they don't understand the payoff for the investment. A great article will likely include research and several edits, but as Snapp Conner points out, "When it's complete, you can break the 1,000 words into a series of tweets. You can do a short video on the topic. Even better, embed the video into the article. Talk about the theme on a podcast." One piece of content can work hard for you, building trust and creating engagement in multiple arenas. Read "How to Create Content that Generates Exposure, Loyalty and Sales" for more tips from Snapp Conner, as well as insights from Jeremy Knauff, CEO of Spartan Media. Together they offer fresh perspectives on why your business needs to provide content as part of its marketing campaign.

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Why Your Elevator Pitch Isn't Working

The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don't have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you're communicating an intentional message. For example, author Anna Johansson writes that too often the "bottom line" of a pitch isn't apparent, and though it will vary depending on your audience, it should also be clear what it is: "For investors, it's either profitability or longevity. For clients, it's often a proposed solution to a real problem." As Johansson states, you must know who you're talking with—and adjust your pitch accordingly. Easy to understand, harder to do. She provides good tips on how to create, polish, and tweak a distinctive elevator pitch

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